Gutchies

“Cleaner body, cleaner world.”

Gutchies was truly a labor of love. Alison, the CEO, brought me onboard in its early development. I had the honor of developing Gutchies’ brand identity and products prior to its official launch.

Once things progressed with this small business, I moved into UX writing and digital asset management. The team I worked with was truly a force to be reckoned with. We were the core of communication with the brand’s target audience.

The designs and copy I was in charge of were key in communicating Gutchies’ products and mission to potential clients. It was essential that I accurately captivate customers in all body copy while also maintaining accuracy, honesty, and correctness in my execution of written content.