Spiro

“Designed for the body with the soul in mind.”

While my contributions as a brand designer are complete, Spiro is still largely a work in progress and has yet to be constructed.

Imagined as a luxury spa with a minimalist, earthy design, Spiro aims to relax and rejuvenate the body and mind. At its core is the belief that the body is only truly at ease when the mind is able to attain a sense of peace.

My goal was to create a brand identity that reflected the essence of Spiro’s goals and values. I wanted to bring that earthy, soulful feeling into any branding I developed. The imagery, colors, and textures used across Spiro’s branding use neutral earth tones and draw from natural, organic materials.