The Pastry Pitt

“Bright colors, city living, and the exciting moments of life can inspire a brand as much as its audience.”

Getting to know a brand is a lot like meeting a new person. What makes a brand unique should be reflected in how it’s represented visually. The creative direction for this brand's identity was driven by the heart and soul of the city of Pittsburgh.

A brand’s visual identity typically ends up being a customer’s first impression. So it’s vital to get it right! For The Pastry Pitt, the primary colors used in pop art were key. It brings the rich art history of the city to the brand’s core. Likewise, it makes Pittsburgh’s signature golden yellow an eye-catching feature.

Much of the imagery here utilizes half circles. These are inspired by the shapes of some of Pittsburgh’s most memorable bridges. Similarly, splatters and drips connect with the city’s art culture. Those same drips bridge the gap between these elements and the imagery of dough and icing used for baked goods and treats.